Tacos Rico - Branding


I was approached by the kind people of Grand Electric in Toronto to brand and roll out their new, vegan friendly, place Tacos Rico. They needed help coming up with the brand’s initial identity as well as with the rollout throughout the space.

Tacos Rico opened its doors in November of 2019.


I wanted this restaurant to feel honest and approachable, while maintaining an original look that would set this place apart from the many other businesses that operate within the same realm. In order to keep the brand from feeling too stark, I found archival photos from Mexican photographers and scanned them for usage throughout the space and print applications.


Master Logo and full lock-up.


Outdoor Signage

Interior Photos



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